Sales Training for Teams That Want to Sell More
Most sales teams don’t have a talent problem. They have a consistency problem. One rep closes, three reps guess, and nobody can explain the difference. MSGA Consulting fixes that by giving your whole team one system, one language, and one standard, then drilling it until it shows up on every call and every appointment.
Our team training is built on The Ultimate Sales Bible, Todd Speciale’s best-selling playbook for every sales industry. It is practical, high-energy, and built for the field. No theory, no fluff, and no pep talk that fades by Tuesday.
Who it’s for
- Sales teams of any size that want everyone running the same proven process
- Business owners who are tired of results depending on one or two star reps
- Companies onboarding a wave of new hires who need to ramp fast
- Veteran teams that have drifted into bad habits and need a reset
- Any sales industry: insurance, home services, timeshare, SaaS and software, B2B, direct sales and more
What’s covered
Every program is tailored to your product, your market, and your goals, but the core of the training follows the full sale from start to finish:
- Mindset and ownership. Winning starts with taking responsibility for your own numbers. We build the discipline to do the work on the days nobody feels like it.
- Prospecting. Where good conversations come from, how to open them, and how to keep the pipeline full.
- Discovery. Asking better questions so your reps understand what the customer actually needs before they pitch anything.
- Presenting. Clear, confident presentations that connect your product to the customer’s reasons for buying.
- Handling objections. The five reasons people don’t buy (no money, no time, no need, no urgency, no trust) and how to handle each one honestly.
- Closing. Asking for the business with confidence instead of hoping the customer volunteers it.
- Daily activity and accountability. Simple habits and tracking so the training turns into results after we leave.
Role-play and practice are part of every session. People don’t get better by listening. They get better by doing it, getting coached, and doing it again.
Outcomes
When the training sticks, owners and managers typically look for:
- A shared sales language across the whole team
- Reps who can name the real objection and handle it instead of folding
- Fewer deals stalling at “let me think about it”
- New hires who ramp with a clear playbook instead of trial and error
- Managers who know exactly what to coach, because everyone runs the same steps
Format and length options
Every engagement is tailored to your team and your calendar. Common options include:
- Half-day session focused on one or two skills, such as objections and closing
- Full-day training that walks through the complete sale with practice built in
- Multi-session programs spread over several weeks so new habits have time to stick
- In-person, on-site training at your office or event
- Virtual live training for remote and hybrid teams
Tell us your team size, your goals, and your timeline, and we’ll recommend the right fit.
Proof
- $1 Billion+ Sold & Managed
- 5,000+ people trained
- 30 years in sales and leadership
- Author of The Ultimate Sales Bible, one of three best-selling books
- CEO of MSGA Consulting, Inc.
FAQs
Does this work for our industry?
Yes. The fundamentals of selling are the same everywhere: people need a reason to buy and a person they trust. We tailor the examples, role-plays, and language to your product and your customers.
How many people can attend?
Training works for small teams and large sales floors. Share your headcount and we’ll shape the format so everyone gets practice time, not just a seat.
Will our managers be involved?
We strongly recommend it. When managers learn the same system, they can coach to it every day, which is what makes the training last.
Do you use our actual scripts and products?
Yes. We build the training around what your team really sells and what your customers really say, so reps can use it on their next call.
Can we start with one session and add more later?
Absolutely. Many teams start with a focused session and build from there once they see what their people need most.
Book sales training for your team
Ready to get your whole team selling the same winning way? Call (321) 291-3419 or email events@toddspeciale.com to talk about your goals and pick a date.