Sales Process Consulting: Build a System, Not a Lucky Streak
Here’s a hard question for any business owner: if your best rep walked out tomorrow, could someone else sell the way they sell? If the answer is no, you don’t have a sales process. You have a person.
MSGA Consulting helps companies turn the way they sell into a clear, written, repeatable process. We dig into how your business actually sells today, find where the money is leaking out, and build a system your team can run every single day. Todd Speciale brings over two decades of business consulting to this work, along with 30 years in sales and leadership.
Who it’s for
- Owners whose revenue rises and falls with one or two top producers
- Growing companies that need a process they can hire and train into
- Sales organizations with plenty of leads but disappointing close rates
- Leadership teams that can’t see where deals are dying
- Businesses in any sales industry, from in-home sales to insurance agencies to SaaS and B2B teams
What’s covered
Consulting is a deep dive into your sales, your people, and your processes. Typical areas include:
- Lead flow. Where leads come from, how fast they are contacted, and what happens to the ones that don’t buy right away.
- Scripts and talk tracks. What your team says on the first call, at the appointment, and in follow-up, and whether it is working.
- The presentation. How your offer is explained, how value is built, and how the customer is moved toward a decision.
- Objection handling. Which objections come up most, and whether reps know how to address them honestly.
- Follow-up. The steps, timing, and accountability for every open opportunity.
- The numbers. The metrics that show exactly where deals stall, so decisions are based on facts.
- People and structure. Roles, expectations, and how managers coach and hold reps accountable.
From there, we build the plan: a documented process, the training to install it, and the tracking to keep it running.
Outcomes
A finished sales process is meant to give you:
- A sales system that is written down, trainable, and less dependent on any one person
- Clear visibility into the steps where deals are won and lost
- Better results from the leads you already have, before spending more on new ones
- Faster onboarding for new reps
- Managers who coach to a standard instead of to gut feel
Format and length options
Every consulting engagement is scoped to your business. Common options include:
- A focused deep dive on one part of the sale, such as follow-up or closing
- A full sales process review with a written plan
- Process build plus team training so the new system gets installed, not filed away
- Ongoing advisory check-ins as the process rolls out
- On-site, virtual, or a mix of both
We’ll talk through your goals first, then recommend the right scope.
Proof
- Over two decades of business consulting
- $1 Billion+ Sold & Managed
- 30 years in sales and leadership
- In insurance, took an existing office from 6 people to 147 reps in less than four months
- $140 million managed in home services
- CEO of MSGA Consulting, Inc.
FAQs
How is consulting different from training?
Training teaches your people skills. Consulting looks at the whole machine: how leads move, what your team says, how you measure, and how you manage. Many clients do both.
Do we need a big sales team for this to make sense?
No. Smaller companies often benefit the most, because a clear process lets them grow without the owner doing all the selling.
Will you work with our existing CRM and tools?
We focus on your process and your numbers first. The goal is a system that fits the way your team works.
What do we need to provide?
Access to your current process, your sales numbers, and time with the people who sell and manage. The more honest the information, the better the plan.
Do you help put the new process in place?
Yes. We can pair the process with team training and leadership coaching so it actually gets used.
Talk about your sales process
If you’re ready to build a sales process that doesn’t depend on luck, call (321) 291-3419 or email events@toddspeciale.com to set up a conversation with MSGA Consulting.