Sales Leadership Training: Build a Team That Wins Without Babysitting
A sales team rarely rises above its leaders. You can hire great reps, buy great leads, and roll out great training, but if your managers can’t coach, can’t hold people accountable, and can’t set a standard, results will slide back to where they started.
MSGA’s Sales Leadership Training is built for the people who run sales teams. Todd Speciale has spent 30 years in sales and leadership, building teams, developing managers, and learning what it takes to get people to perform when the boss isn’t in the room. This training hands your leaders that playbook.
Who it's for
- Sales managers and team leads responsible for hitting a number
- Top reps recently promoted into management
- Directors and VPs who lead other managers
- Owners who want their leadership team to carry more of the load
- Organizations that are growing fast and need to develop leaders from within
What's covered
Leadership training is tailored to your organization, with core topics including:
- Leading by example. Your team watches what you do far more than what you say. Standards start at the top.
- Culture. Building a team where ownership and effort are normal, and excuses aren’t.
- Accountability that works. Clear activity expectations, simple tracking, and follow-through conversations that don’t feel like punishment.
- Coaching reps. How to observe, give feedback, and improve skills one conversation at a time.
- Running sales meetings that people leave fired up and focused instead of drained.
- Recruiting and onboarding. Finding the right people, then getting them productive quickly.
- Developing leaders. Leaders build leaders. Your managers learn how to grow the next layer of talent.
- Consistency and raising the bar. Keeping standards high through good months and bad.
Outcomes
Organizations investing in leadership training typically look for:
- Managers who coach skills instead of just chasing numbers
- A culture of accountability that runs every day, not once a quarter
- Sales meetings with a clear purpose and real energy
- Stronger recruiting and faster onboarding
- A pipeline of future leaders inside the company
- Teams that perform even when their manager is out of the office
Format and length options
Every program is tailored to your leadership team. Common options include:
- Half-day or full-day leadership sessions for your management team
- Multi-session leadership programs that build skills over several weeks
- Leadership keynote to open a management retreat or conference
- One-on-one leadership coaching for key managers
- In-person or virtual, or a combination
Proof
- 30 years in sales and leadership
- $1 Billion+ Sold & Managed
- In insurance, took an existing office from 6 people to 147 reps in less than four months
- 5,000+ people trained
- CEO of MSGA Consulting, Inc.
FAQs
Is this different from your general sales training?
Yes. Sales training focuses on the people doing the selling. Leadership training focuses on the people responsible for the sellers: coaching, accountability, recruiting, and culture.
Our new managers were great reps. Why do they struggle?
Selling and leading are different jobs. Great reps often try to do the work for their people. This training teaches them how to build other people’s skills instead.
Can you train managers and reps at the same time?
Yes. Many companies pair leadership sessions with team training, so managers can coach to the exact system their reps are learning.
Do you cover recruiting?
Yes. Recruiting and onboarding are part of the program, because a leader’s results depend on the people they bring in.
Is this right for a small company?
Yes. Even a team with one manager benefits when that person leads with clear standards and real accountability.
Develop your sales leaders
Ready to build leaders who build winning teams? Call (321) 291-3419 or email events@toddspeciale.com to talk about Sales Leadership Training with MSGA Consulting.